FOR IMMEDIATE RELEASE
Tim McGhee Joins CrowdPlay's Advisory Board
(Boston, MA—April 20, 2021) CrowdPlay is proud to announce Tim McGhee as a new member to the Advisory Board.
McGhee brings years of experience working with brands and sports properties. McGhee has over 20 years of brand side and agency experience in developing and executing integrated marketing programs designed to bring brands to life through sponsorships, content, digital and experiential and event marketing. His roles include Senior Vice President of CSE (formerly Career Sports & Entertainment), Senior Vice President & Managing Director of IMG, and Executive Director of Sponsorships at AT&T -- all of which he assisted and built relationships with some of the worlds greatest sports & brand entities. Tim has managed over $100MM of corporate sponsorships portfolios consisting of 80 national and local properties, including NCAA, New York Yankees, Dallas Cowboys, Masters and naming rights sponsorships, among several others.
Tim's strong network of industry leaders, coupled with his expertise of sponsorship strategy development, property identification, evaluation and negotiation, ROI methodology and rights fee evaluation all make him well-suited to advise CrowdPlay. CrowdPlay is honored to call upon McGhee as a key advisor.
CrowdPlay redefines the fan experience with a revolutionary Engagement Program that increases loyalty, drives engagement, rewards fans, and maximizes revenue through interactive sponsorship and ticket sales opportunities - 365 days a year.