The leading Engagement Program for Sports Properties that maximizes revenue.
FOR IMMEDIATE RELEASE
Brooklyn Nets Partner with CrowdPlay to Deliver The Official Loyalty Program of the Nets
(Boston, MA—November 23rd, 2022)
The Brooklyn Nets have partnered with CrowdPlay, the leader in sports loyalty, engagement, & rewards programs, on a multi-year agreement to deliver a 365 day experience to Nets season ticket holders. Also known as Nets Level Members, season ticket holders will benefit with new ways to interact with their team all year long, while being rewarded for everything they already do as ticket members (attending games, reading articles, watching highlight videos, etc.).
“We are looking forward to working with CrowdPlay and building out the program,” said Randy Lewis, Vice President of Marketing & Technology for the Brooklyn Nets & BSE Global. “We are really excited about the managed service model and are ready to get this kicked off for our season ticket members.”
Members will also have access to CrowdPlay’s innovative game day experience, creating the most dynamic way for fans to engage with the live game. During games, fans answer real time questions during stoppages in play — with operations all run by CrowdPlay’s team of live game operators.
Nets Level Members will be able to redeem points earned in a robust marketplace, powered with Fanatics merchandise. Exclusive experiences, game tickets, Barclay Center shows, autographed memorabilia, and much more will also be available for members to redeem.
“This is certainly an exciting one,'' said Andrew Pizzi, Co-Founder & CEO at CrowdPlay. “This is a thought leader organization and our plans to scale the program with them is truly exhilarating as it will show other potential clients the power CrowdPlay can bring to their team.”
The Brooklyn Nets Loyalty Program will be accessible through the Nets app, as well as online through the Nets team website, in early 2023.
CrowdPlay is the leader in sports loyalty, engagement, and rewards. The company is redefining the fan experience with a revolutionary program that increases ticket retention and engagement, while maximizing revenue through interactive sponsorship opportunities — 365 days a year.
About the Brooklyn Nets
The Brooklyn Nets are an American professional basketball team established in 1967, based in the New York City borough of Brooklyn. The Nets compete in the National Basketball Association (NBA) as a member of the Atlantic Division of the Eastern Conference. The team plays its home games at Barclays Center. For more information about the Nets, visit www.nba.com/nets and follow the team on Facebook, Twitter and Instagram @BrooklynNets.