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New Jersey Devils Partner with CrowdPlay for Innovative Engagement Program

September 13, 2021


Media Contact:

Harold Topper


New Jersey Devils Partner with CrowdPlay for Innovative Engagement & Rewards Program

(Boston, MA—September 13th, 2021) 

The New Jersey Devils have partnered with CrowdPlay, the leader in sports fan engagement & rewards programs, on a multi-year agreement to deliver a new interactive experience for their fans all year round. The program -- Black And Red Rewards -- will be available in the App Store and Google Play, and accessible through the NHL app, this upcoming 2021-2022 NHL season. It will first roll out to select season ticket members as an exclusive experience.

The Black And Red Rewards program will allow fans to earn points for their engagement and activity all year -- anywhere, anytime. Fans can then use their points towards a robust digital marketplace, allowing them to redeem Devils items, experiences, and much more. The program, which is free for fans, is highlighted by a state of the art game day experience that allows fans to compete for prizes and collect more points by answering real-time on-the-spot questions during stoppages in the game.

“We searched for the most engaging program for our fan base and CrowdPlay’s unique, interactive solution allows us to provide a robust and elegant program that offers more for our fans. We’re excited to get this launched and we can’t wait for our fans to dive in,” said Zack Robinson, Vice President, Ticket Sales & Service for the New Jersey Devils. 

Black and Red Rewards turns brand engagement from game day to every day by opening up vast sponsorship opportunities; whether through interactive sponsorship placements or an exclusive forum for brands to offer their own products, deals, etc.,

“We’re thrilled to create a program for such a loyal fanbase,” said Andrew Pizzi, CEO of CrowdPlay. “We’re eager to kickoff a great product for a great organization -- who has consistently delivered for their fans --  for the 2021-2022 NHL season and beyond.” 

About CrowdPlay 

CrowdPlay is the leader in digital fan engagement solutions. The company is redefining the fan experience with a revolutionary engagement program that increases loyalty, drives engagement, rewards fans, and maximizes revenue through interactive sponsorship and ticket sales opportunities - 365 days a year.

About the New Jersey Devils

The three-time Stanley Cup Champion New Jersey Devils are one of 32 professional hockey teams in the National Hockey League (NHL). Established in 1982, the team’s headquarters are located at Prudential Center, the state-of-the-art sports and entertainment arena in downtown Newark, New Jersey. For more information about the Devils, visit and follow the team on Facebook, Twitter and Instagram @NJDevils.

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