Press Release

Sports Loyalty Platform, CrowdPlay, Closes $1.9mm Series Seed Preferred II Round

February 22, 2023



Harold Topper

Sports Loyalty Platform, CrowdPlay, Closes $1.9mm Series Seed Preferred II Round

This additional investment cements CrowdPlay’s position as a prominent force in fan loyalty and engagement across the professional sports industry.

(BOSTON, MA) CrowdPlay, the company behind an innovative platform that is creating a new standard for sports loyalty and fan engagement, today announced the closing of a $1.9 million Series Seed Preferred II Round led by Jennus Innovation.

This investment will enable CrowdPlay to scale up its product development to meet increasing market demand and support its rapid customer growth.

Launched in 2020 as an in-stadium fan engagement tool, CrowdPlay evolved into a comprehensive year-round loyalty program providing many powerful benefits to both professional sports teams and their fans alike.

“Teams are finding clear and demonstrable economic value being added by the CrowdPlay program,” said Andrew Pizzi, CEO and co-founder of CrowdPlay. “The real-time engagement metrics that are built into our platform show an exceptionally high level of daily active users and fan reaction is remarkably strong. We are grateful for this round of financing and believe it provides a resounding vote of confidence in our vision for the future of sports loyalty.”

With the closing of this round of fundraising, CrowdPlay plans to expand its loyalty offerings to support its customer growth and to expand its engineering and product teams to improve its state-of-the-art technology and build additional features.

“We are delighted to be leading this round for CrowdPlay,” said Chris Jenny, Chairman & CEO of Jennus Innovation. “They have developed a highly-intuitive and flexible solution that is purpose-built to enable teams to maximize success.” Jenny went on to say, “Jennus Innovation has interviewed the professional sports teams who are currently partnering with CrowdPlay and they are tremendously positive about the program. It’s clear how CrowdPlay is shifting the business model for teams, and we are excited to be part of this journey.”

With this additional round of funding, Jennus Innovation will assume a Board position at the company.

About CrowdPlay
CrowdPlay’s revolutionary Loyalty and Engagement Program maximizes revenue for teams by rewarding fans — 365 days a year — through an innovative and dynamic platform that drives engagement. For more information visit:

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