Partner News

Pittsburgh Penguins Announce Partnership with CrowdPlay to Launch Cutting-Edge Loyalty Program

February 7, 2024


Media Contact:

Christopher Burke

Pittsburgh Penguins Announce Partnership with CrowdPlay to Launch Cutting-Edge Loyalty Program

(Boston, MA—February 7th, 2024)

The Pittsburgh Penguins have partnered with CrowdPlay, the industry leader in sports loyalty, engagement, & rewards programs. This collaboration is set to introduce a groundbreaking loyalty program for the Penguins, promising an immersive 365-day experience for fans. 

Designed to redefine the fan rewards journey, the Penguins Loyalty Program, Black and Gold Premier+, focuses on comprehensive engagement, data-driven insights, and exclusive content that forges a stronger connection between the team and its dedicated fanbase, beginning exclusively with season ticket members. 

The platform is designed to ensure that every point earned and fan interaction contributes to enhancing the ultimate member experience. Penguins fans will enjoy a dynamic platform, enabling active participation across various facets of their beloved team's universe. Powered by a robust data and insights engine, the program offers personalized fan cohort experiences. The loyalty experience evolves dynamically, informed by data analytics, providing meaningful interactions tailored to user preferences.

“We are excited to partner with CrowdPlay on their innovative platform that will allow us to engage with our most loyal fans in a new and exciting way”, said Drew Praster, Senior Vice President of Ticketing at the Pittsburgh Penguins. “We are thrilled to launch the Penguins Loyalty Program and are eager to develop deeper relationships with our members through the technology and experience of CrowdPlay.”

Emphasizing community-building, the loyalty program introduces gamified member experiences that foster engagement and camaraderie. Fans immerse themselves in sweepstakes, auctions, and leaderboards, creating an interactive and lively ecosystem. The platform aims to redefine the traditional points and rewards structure, offering a curated selection of benefits that extend and enhance fandom.

Setting a new standard in fan engagement, the 365 loyalty program offers the chance for fans to participate in exclusive fan experiences, creating lasting memories and forging a deeper connection with the Pittsburgh Penguins. The platform provides an avenue to secure unique and coveted team assets, adding an extra layer of exclusivity to a fan’s journey, and beyond the ice, the program extends its reach to offer members exclusive access to stadium events, with the platform as a gateway to an enriched entertainment experience.

"Bringing the Penguins Loyalty Program to life is a testament to our commitment to elevating the fan experience. This program is designed to be more than just a rewards system; it's a dynamic engagement platform that bridges the gap between the team and its fans," said Andrew Pizzi, Co-Founder & CEO at CrowdPlay.

Vincent Karim Sarafa, Chief Strategy Officer at CrowdPlay, added, "Our platforms are empowering teams to connect with their fans on a deeper level. The Penguins Loyalty Program is an embodiment of that belief—a blend of data-driven insights, compelling content, and exclusive rewards to make every fan feel truly part of the Penguins community."

Black and Gold Premier+ will launch as a new platform in February 2024, underscoring the Pittsburgh Penguins' commitment to innovation and fan-centric initiatives.

About CrowdPlay

CrowdPlay is the leader in sports loyalty, engagement, and rewards. The company is redefining the fan experience with a revolutionary program that increases ticket retention and engagement while maximizing revenue through interactive sponsorship opportunities—365 days a year.

About the Pittsburgh Penguins

The Pittsburgh Penguins are a professional ice hockey team established in 1967, based in Pittsburgh, Pennsylvania. The Penguins compete in the National Hockey League (NHL) as a member of the Metropolitan Division of the Eastern Conference. The team plays its home games at PPG Paints Arena. For more information about the Penguins, visit, and follow the team on Facebook, Twitter, and Instagram @penguins.

Stay tuned for a new era in fan engagement as the Pittsburgh Penguins and CrowdPlay usher in a loyalty program that transcends the ordinary and sets the stage for an immersive, year-round experience. 

Related News